Conscious and fulfilled living
An open innovation project by Strüby Konzept AG Forecasts by the Federal Statistical Office predict that the permanent Swiss resident population will grow from the current 8.6 million to 10.4 million in 2050. The 10 million mark is expected to be exceeded in 2040. The proportion of over-65s in the total population will increase at an above-average rate - from 18.9% today to 25.6% by 2050, i.e. a good 2.7 million. This will require 70,000 additional places in retirement and nursing homes. However, organizations in the geriatric sector warn that an increase in capacity on this scale will not be feasible. Alternatives must therefore be created. The expansion of various forms of housing is a promising approach. There is also a shortage of land in Switzerland. Inward densification is intended to meet the continuing demand for living space. The question therefore arises as to how a liveable built environment can be created in the context of an ageing population, denser construction and increasing anonymity. Objective With the aim of realizing a concept for a multi-generational housing project that addresses precisely these challenges, Strüby Konzept AG launched an open innovation project in the Central Switzerland Innovation Park at the beginning of 2020. As part of the social lab, an interdisciplinary team of park members was put together. The primary aim was to better understand the two target groups "young old people from their mid-60s" and "middle-aged couples and families". Under the title "conscious and fulfilling living", the project team invited a dozen participants from the region to a structured target group workshop. Together, they discussed what constitutes quality of living, a meaningful environment and neighborhood activities. Result Based on these findings, Strüby Konzept AG was able to develop a suitable spatial program and define unique selling points. In collaboration with the Energy Lab, ideas were also developed for a sustainable energy concept with a focus on Minergie-A-Eco. Also in an open setting, participants considered the recyclability of the materials to be used, the digitalization of the infrastructure and possible forms of sponsorship and operation. The whole process was supported by the Innovationspark Zentralschweiz, in particular the Social Lab. At the end of 2020, Strüby Konzept AG brought the project back into its own organization with thanks to the input providers, where it developed it further and expanded it into a marketable business model. The complex requirements were incorporated into a process model under the title HOMA (Holz Magnet). The model is intended to enable densification with existing buildings through new construction, primarily in conurbations and well-developed rural regions and municipalities. The current generation, which owns single-family homes and no longer has children at home, is invited to make their attractive living spaces accessible to families again. To this end, an offer must be developed to suit the location and life goals of this generation of detached house owners. In order to define the right use and objectives, a participatory process is recommended to identify the needs of future residents and the existing potential of the site. The vision includes a timber construction project, close to the center, for and with local people. The participation process is supported by digital tools in order to quickly define concrete, common denominators for the new building. Tried and tested, social and technical as well as qualitative, sustainable implementation modules are available, which can be used individually and adapted to the location depending on user requirements and objectives. The next step will be the evaluation of a corresponding pilot project by Strüby Konzept AG in 2021. Strüby Konzept AG As a full-service provider with a focus on wood, the Strüby companies combine development, architecture, planning and timber construction under one roof. Strüby is Switzerland's leading full-service provider with a focus on timber, active in the fields of architecture, real estate, residential construction, interior design, conversion, commercial construction and agriculture. The expertise, specialist knowledge and commitment of around 300 employees in 25 professions enable the company to plan and realize the most demanding projects.
Activities Social Lab.
Open house: more than just living Rotkreuz, 26 August 2020 The Hunziker Areal in Zurich-Leutschenbach, with more than 41,000 square meters of space, provides answers to changing housing needs and social change. With apartments for tried-and-tested and new forms of living, living and working spaces for rent, a wide range of communal areas and leisure infrastructure, the site creates long-term living prospects with development potential. Not only ecological sustainability, but also social sustainability is to be promoted. Community-strengthening urban development and an organization that encourages participation and coexistence are required. Another important pillar is the provision of affordable housing that meets a wide range of needs. At the open house on August 26, 2020, Peter Schmid, co-initiator and president of the housing cooperative mehr als wohnen, shared valuable experiences with us and presented further concept ideas. Social Lab: Kick-Off Zoom, April 1, 2020 The official kick-off of the Social Lab took place on April 1, 2020 with a virtual dinner in a small group. Expectations, wishes and visions for the lab were discussed together. It was agreed that development spaces should be created that encourage new perspectives and generate projects by people for people. The focus is on living together, community and places for encounters. The first activities are in the starting blocks. BE!conference: Ecosystems. Rotkreuz, October 2, 2019 Thinking in ecosystems is fundamentally changing the economic landscape and does not stop at social aspects. Relationships, partnerships and collaborations are putting people and soft factors at the center. The awareness that individuals and organizations do not exist in isolation, but are embedded in a pattern of connections, which in turn forms part of a larger pattern, creates a new view of the world and people. How do we deal with this? At the BE!conference 2019, 120+ invited guests from the construction, building and IT sectors discussed precisely this question. The conclusion? People should increasingly come together in communities and start a dialog about how we want to live in the future and what the world of tomorrow should look like - completely in the spirit of the Social Lab! Open House: New working environments in the context of people, processes & space. Rotkreuz, March 14, 2019 Digital transformation and social development are changing the way knowledge workers solve tasks, share knowledge and shape the future. The office is changing from a pure place of work to a space that creates identity, promotes exchange and enables innovation. In an exciting keynote speech, Danny Schweingruber, Head of Office Academy at Witzig The Office Company, explained how people and their development can be supported with new spatial environments. INSIGHT: Future Cities. Ebikon, October 25, 2018 What if we could completely rethink cities to improve the quality of life? This was the question explored by Schindler's The PORT Technology team. In a multimedia show experience, Schindler presented visionary concepts such as Spiral Town, Upway and V-Illage to the members of the Central Switzerland Innovation Park. Central design considerations were aspects of form, nature and mobility. Torre David, the living space of a self-organized community in Venezuela, served as inspiration. Out of necessity, the community converted a half-finished high-rise building for their own purposes.